A LIFETIME JOURNEY
Interpreted by Fabrizio Ferri
The new advertising campaign of the LIKE Crivelli collection continues to tell its story through the images of Italian master of photography Fabrizio Ferri.
This journey began in 2019 and has been renewed with a joint intention shared by the photographer and the CRIVELLI brand. The result is a new interpretation of the LIKE collection through the images of the new ad campaign, which fits the new concept of Quiet Luxury.
Through this story, the visual imagery embodies a new vision of luxury, one that is less lavish and showy, aspiring instead for essentiality and apparent simplicity. It is intended for a public that is discerning and attentive to recognising details and excellence.
Iconic by definition, the LIKE Collection has always been characterised by the sober elegance that distinguishes it, and it is presented with a new definition of glamour that perfectly matches the language of contemporary luxury. The choice of burnished gold paired with black diamonds encapsulates the concept of silent elegance, distancing itself from a more ostentatious form of luxury.
In an evanescent New York, the images by Fabrizio Ferri forcefully express the strong personality of this collection and, through the combination of colour images contrasted against black and white, they underline essentiality and appearance, just as in the design simplicity is opposed to the sophisticated search for reproducing the brand’s symbol.
Spontaneity and joy of living are combined with more intimate portraits that make life “A Lifetime Journey”, a unique and unrepeatable journey represented by life itself. It is an earthly journey through knowledge of the world we live in and an intimate journey through knowledge of ourselves.
A LIFETIME JOURNEY
Interpreted by Fabrizio Ferri
The new advertising campaign of the LIKE Crivelli collection continues to tell its story through the images of Italian master of photography Fabrizio Ferri.
This journey began in 2019 and has been renewed with a joint intention shared by the photographer and the CRIVELLI brand. The result is a new interpretation of the LIKE collection through the images of the new ad campaign, which fits the new concept of Quiet Luxury.
Through this story, the visual imagery embodies a new vision of luxury, one that is less lavish and showy, aspiring instead for essentiality and apparent simplicity. It is intended for a public that is discerning and attentive to recognising details and excellence.
Iconic by definition, the LIKE Collection has always been characterised by the sober elegance that distinguishes it, and it is presented with a new definition of glamour that perfectly matches the language of contemporary luxury. The choice of burnished gold paired with black diamonds encapsulates the concept of silent elegance, distancing itself from a more ostentatious form of luxury.
In an evanescent New York, the images by Fabrizio Ferri forcefully express the strong personality of this collection and, through the combination of colour images contrasted against black and white, they underline essentiality and appearance, just as in the design simplicity is opposed to the sophisticated search for reproducing the brand’s symbol.
Spontaneity and joy of living are combined with more intimate portraits that make life “A Lifetime Journey”, a unique and unrepeatable journey represented by life itself. It is an earthly journey through knowledge of the world we live in and an intimate journey through knowledge of ourselves.
